Cricketers in India earn substantial incomes primarily through three main avenues: BCCI contracts, IPL earnings, and brand endorsements. The Board of Control for Cricket in India (BCCI) offers lucrative contracts to players based on their performance and experience, providing a steady source of income. The Indian Premier League (IPL) is another significant contributor, with players fetching hefty sums through player auctions and match fees.
However, the most lucrative aspect of a cricketer’s income often comes from brand endorsements. India’s cricketing stars enjoy widespread popularity, making them sought-after ambassadors for various brands, ranging from sports equipment to consumer goods.
These endorsements not only bolster their financial standing but also enhance their public image and influence both on and off the field. On that note, check out Virat Kohli brand ambassador list.Â
Read More: Virat Kohli Records in Cricket, Test Cricket, T20, ODI and IPL
List of Brands Endorsed by Virat Kohli
Virat Kohli is a top choice for numerous renowned brands, making him one of the most sought-after brand ambassadors in the world. Here are some of the prominent brands he endorses:
Puma
In February 2017, Virat Kohli signed a landmark deal with Puma, a leading sports apparel brand. This eight-year contract, worth Rs 110 crore, solidified their partnership. Kohli also launched the One8 brand with Puma in the same year, further enhancing his association with the brand.
MRF Tyres
Kohli has been a longstanding brand ambassador for MRF Tyres. In 2017, he renewed his contract for another eight years. Besides being the face of MRF, Kohli uses MRF-branded bats in his matches, highlighting their close collaboration.
Audi India
Audi India partnered with Virat Kohli in 2015, making him their esteemed brand ambassador. This association was extended in 2021. Kohli’s personal collection includes luxury models like the Audi A8, R8, and Q7, underscoring his strong connection with the brand.
Suggested Read: List of Centuries by Virat Kohli
Noise
In December 2022, Noise, a leading Indian tech brand, appointed Virat Kohli as its brand ambassador. His association with Noise reflects his influence in the tech and lifestyle segments.
Asian Paints
In April 2024, Asian Paints announced Virat Kohli as the brand ambassador for their new product launch, Neo Bharat Latex Paint. The company plans a major campaign featuring Kohli to promote this new offering.
Uber
Virat Kohli became the brand ambassador for Uber in March 2018. He has actively participated in various marketing and customer experience initiatives for Uber India, enhancing the brand’s presence in the market.
Myntra
In 2019, Myntra appointed Virat Kohli and Anushka Sharma as their first-ever brand ambassadors. It is estimated that Myntra pays the couple upwards of ₹10 crore for their endorsement, highlighting their significant influence.
Manyavar
In 2016, men’s ethnic wear brand Manyavar named Kohli as its first brand ambassador. His association with Manyavar has been marked by numerous successful campaigns.
Suggested Read: Virat Kohli vs AB De Villiers
MuveAcoustics
In 2017, Virat Kohli teamed up with Hong Kong-based electronics company Zeeva to launch MuveAcoustics. The product line includes a variety of wireless headphones, earphones, and speakers.
Virat Kohli Endorsements
According to data shared by StockGro, a Bengaluru-based company, Virat Kohli has a net worth of INR 1,050 crore.
Kohli’s income sources are diverse and substantial. He is part of the A+ contract list with the Board of Control for Cricket in India (BCCI), earning him INR 7 crore annually. Additionally, Kohli receives match fees of INR 15 lakh per Test match, INR 6 lakh per ODI, and INR 3 lakh per T20I. His association with the Indian Premier League (IPL) franchise Royal Challengers Bangalore brings in INR 15 crore each year.
However, a significant portion of Kohli’s earnings comes from brand endorsements. The report from StockGro indicates that Kohli charges between INR 7.5-10 crores per advertisement for the brands he endorses, totalling an impressive INR 175 crore annually. Moreover, Kohli commands a hefty fee of around $1 million for a single Instagram post and approximately $250,000 for a Twitter post.
Suggested Read: MS Dhoni vs Virat Kohli
Kohli’s immense social media following, with 268 million followers on Instagram and 63.2 million on Twitter, significantly boosts his endorsement value. This extensive reach and influence enable him to command such massive fees, making him one of the most sought-after cricketers for brand partnerships.
Conclusion
Virat Kohli’s extensive and diverse list of brand endorsements highlights his unparalleled influence both on and off the cricket field. His partnerships with global giants like Puma, MRF Tyres, Audi, and Uber, along with prominent Indian brands such as Noise, Asian Paints, Myntra, Manyavar, and MuveAcoustics, underscore his versatility and marketability. Kohli’s ability to command significant endorsement fees and drive successful marketing campaigns speaks to his status as a global sports icon and a trusted brand ambassador.
FAQs
Q) How much does Virat Kohli earn from brand endorsements?
A) According to estimates, Virat Kohli earns around Rs 175 crore from brand endorsements each year
Q) What is Virat Kohli net worth?
A) Virat Kohli’s net worth is estimated to be around Rs 1,050 crores. That makes him one of the richest cricketers in the world.
Q) How many brands does Virat Kohli endorse?
A) Virat Kohli endorses a long list of brands. A few prominent ones are Puma, Myntra, Manyavar, Audi India, MRF Tyres, Uber, Asian Paints and Noise.
