Creative and Brand
Strategy, Full Time
New Delhi, India
About WinZO Games
Founded in 2018, WinZO is India’s largest social gaming and interactive entertainment platform, with 250 million global users and a portfolio of over 100 competitive games across multiple e-sports and social gaming formats. By creating an alternative distribution model for developers, content creators, and entrepreneurs, WinZO helps global creators monetize at scale, while championing the rise of ‘Made in India’ content on the world stage.
WinZO Values
Integrity, Excellence, Perseverance, Fine Judgement, Agility
About the Role
The candidate should be creative with a passion for social media and digital content. We are looking for a candidate who can understand our audience, create compelling marketing campaigns, and keep us ahead of industry trends. If you thrive in a fast-paced environment and are ready to take ownership of innovative projects, this role is for you!
What You Will Do
- Understand Our Audience: Dive deep into the lives of our users, understand their pain points, and create relatable, share-worthy content ideas.
- Develop Digital Campaigns: Produce content ideas for a variety of digital campaigns including Facebook ads, Google ads, banners, push notifications, and social media content.
- Conceptualize Independently and Collaboratively: Generate ideas for digital campaigns independently or as part of a team.
- Experiment with Content Formats: Innovate with different content formats such as reels, memes, stories, and posts on social media to stay ahead of trends.
- Create Copy for Influencer Integration: Develop compelling copy for product integration with influencers across various channels.
- Manage Social Media Calendars: Develop and manage social media content calendars, ensuring timely and consistent posts across all platforms.
- Analyze Performance: Use analytics tools to track and analyze social media performance, refine strategies based on data insights, and increase engagement and reach.
- Engage with Our Community: Foster a strong online community by managing interactions across social handles.
- Identify Collaboration Opportunities: Pursue collaborations with creators and influencers to expand our reach and impact.
What You Should Have
We are seeking individuals with a hustler mindset, curiosity, and a passion for innovation. Key qualifications include:
- Proven Experience: Strong experience as a Copywriter, Social Media Manager, or in a similar role.
- A strong portfolio of published work demonstrating creativity and impact.
- Research Skills: Ability to conduct thorough research using multiple sources.
- Digital Savvy: Familiarity with web publications, social media trends, and digital advertising.
- Exceptional Writing Skills: Excellent writing and editing skills in English.
- Content Management Proficiency: Hands-on experience with Content Management Systems (e.g., WordPress).
- Resilience: Ability to accept and act on constructive feedback.
- Analytical Mindset: Strong understanding of social media metrics and analytics tools.
- Creative Thinking: A creative thinker with strong problem-solving skills.
- Team Player: Ability to work collaboratively with cross-functional teams including marketing, comms, ops, and senior leadership.
- Technical Skills: Proficiency with design and video editing tools (e.g., Canva, Adobe Premiere, AfterEffects, Photoshop) is a plus.
What we offer you
- A flat and transparent culture with an incredibly high learning curve
- A swanky informal workspace which defines our open and vibrant work culture
- Opportunity to solve new and challenging problems with a high scope of innovation
- Complete ownership of the product and chance to conceptualize and implement your solutions
- Opportunity to work with incredible peers across departments and be a part of the Tech revolution
- Most importantly, a chance to be associated with big impact early in your career
At our core, we’re a creative company. Ideas are where we live, and we love building magical products. It’s not just about features, it’s also about how they make people feel. So, we build at the intersection of the technical and the romantic. And it all starts with people, the right team that cares deeply about our mission, values, and our users. We value diversity. We are an equal opportunity employer: we do not discriminate based on race, color, religion, gender, ethnicity, or disability status.
Download our app for a better understanding - https://www.winzogames.com/
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