Strategy & Growth - Brand (B2C)
Growth, Full Time
About WinZO Games
Founded in 2018, WinZO is India’s largest social gaming and interactive entertainment platform, with 250 million global users and a portfolio of over 100 competitive games across multiple e-sports and social gaming formats. By creating an alternative distribution model for developers, content creators, and entrepreneurs, WinZO helps global creators monetize at scale, while championing the rise of ‘Made in India’ content on the world stage.
WinZO Values
Integrity, Excellence, Perseverance, Fine Judgment, Agility
About the Role
This is a high-ownership role to define and build the Bharat-facing consumer brand of WinZO. As a Brand Manager : B2C, you will drive our brand strategy across mass campaigns, content, influencers, and narratives.
From creating relatable storytelling that resonates across India to launching trust-building campaigns in Tier 2 - 5 cities, you will be at the helm of India’s next cultural entertainment brand.
What you will do
- Lead the creation of WinZO’s consumer brand architecture: personality, positioning, voice, and visual tone; also maintain consistent brand narratives across various user touchpoints
- Design and execute large-scale ATL/BTL campaigns across digital, TV, radio, and OOH
- Build brand equity through emotional storytelling and strategic use of ambassadors like MS Dhoni, and digital ambassadors like Carryminati
- Partner with agencies, creators, and influencers to drive regional virality in vernacular content
- Prepare a roadmap for the Brand for the year by tapping into the impact opportunities like IPL, high-impact TV / OTT shows, etc with owning the end-to-end Budget Management driven by data-backed decision making
- Launch brand-first initiatives to tackle perception barriers around gaming, rewards, and safety
- Monitor brand health metrics such as trust, top-of-mind recall, and user affinity
- Collaborate with product, performance, regional, and creative teams for consistent user experience
What you should have
- 2+ years of experience in B2C brand marketing, ideally in gaming, FMCG, OTT, or youth-focused digital-first brands
- Deep understanding of Tier 2:5 Bharat : language, culture, aspirations, and digital habits
- Ability to zoom out of the Tier 2 - 5 audience and also build a brand for a young, Gen Z, urban target persona
- Proven experience in end-to-end campaign management with strong creative instincts
- Ability to translate insights into narratives that drive emotional connection and trust
- Ability to balance strategic thinking with hands-on execution across functions
- Exposure to working with celebrity partnerships or ambassador-led campaigns is a plus
What we offer you
- A flat and transparent culture with an incredibly high learning curve
- A swanky informal workspace which defines our open and vibrant work culture
- Opportunity to solve new and challenging problems with a high scope of innovation
- Complete ownership of the product and chance to conceptualize and implement your solutions
- Opportunity to work with incredible peers across departments and be a part of the Tech revolution
- Most importantly, a chance to be associated with big impact early in your career
At our core, we’re a creative company. Ideas are where we live, and we love building magical products. It’s not just about features, it’s also about how they make people feel. So, we build at the intersection of the technical and the romantic. And it all starts with people, the right team that cares deeply about our mission, values, and our users. We value diversity. We are an equal opportunity employer: we do not discriminate based on race, color, religion, gender, ethnicity, or disability status
Download our app for a better understanding - https://www.winzogames.com/
Come join our rocketship!
(.pdf, .doc, .docx)
Copyright © 2025 WinZO.
All rights reserved.