How to Earn Money from Instagram in India: 14 Best Options?

Earning money from Instagram is a great way to turn your passion and creativity into income. By leveraging your following and engaging content, you can explore various revenue streams such as sponsored posts, affiliate marketing, and selling your own products or services.

It is important to understand and learn how to earn money from Instagram in India. There are different avenues for the same – creators can include sponsored posts, they can try out affiliate marketing, and brand partnerships.

It is important to build a strong follower base as well as an engaging audience. Users can then start collaborating with brands that align with their niche and can also earn through paid promotions. Also, influencers can monetize their content via affiliate links, where commissions are earned on sales generated from their referrals.

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14 Best Option to Earn Money from Instagram

1. Sponsored posts or Brand Partnerships

One of the most common ways to make money from Instagram is through brand partnerships. Depending upon the number of followers you have on the app, brands will approach you to advertise their products on your account. The more followers you have, the better money you can earn from brand partnerships. 

To give you a rough idea, cricketer Virat Kohli charges almost Rs 9 crore for each promoted post on his Instagram account. However, Kohli has nearly 240 million followers on the app, which is why he can demand a per-post fee in crores. For those with less than 50,000 followers, the per-post charge can be less than Rs 2,000. If you a micro influencer best approach would be to barter for clothes, products or goodies for review vs asking money.

2. Affiliate Marketing

This is similar to branded/sponsored posts. Affiliate marketing is a type of marketing where an influencer promotes a product through an affiliate link and receives a commission for each sale made through the link. 

The link may have the product review, tips on how to use the product, or a discount code which the followers can avail. The brand or company tracks the number of sales made through the affiliate link, and accordingly pays the influencer.’

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3. Selling Products via Instagram Business Account

Another great way to make money on Instagram is by selling products. You will see a lot of pages selling their products on their business accounts. With a business account, you can set up a shop on Instagram, which lets you showcase your products and enable buyers to purchase them directly within the app. 

4. Dropshipping

If you don’t want to handle product inventory directly, you can focus on drop shipping by partnering with suppliers who manage stock and shipping for you. Set up an online store and connect it with Instagram Shopping to showcase products. Use Instagram to drive traffic to your store through engaging content and ads, while the supplier handles the logistics. This way, you can sell products without managing inventory or fulfillment.

5. Consultant

Consulting in simple words means someone who shares their knowledge and experience with budding content creators to help them grow their business or followers count. Consultants can also help the individual or their business with content creation tips and ideas. Some consultants charge on an hourly basis, while some charge weekly or monthly or even annually. An experienced consultant in India makes anything about Rs 2,000 to Rs 5,000 per hour of consultation.

Suggested Read: How to Earn Money Online Without Investment

6. Gaming

This is another way to earn money through Instagram, but this is similar to brand partnerships. You can earn by simply promoting games or new gaming brands on your account, or by uploading posts with a referral code. 

The gaming industry has been growing rapidly and there are a lot of new game developers or gaming apps that need influencers to promote them on social media Like WinZO has Superstar referral program that you can use to earn money.

7. Wyld Card

Use Wyld Card that is designed for Instagram influencers and digital creators with at least 1,000 followers. By using the card for purchases and posting about them, users can earn up to 100% cashback. The card rewards your social influence, allowing you to convert Instagram activity into real savings and cashbacks.

8. Sell Courses

Selling courses on Instagram is a great way to reach people interested in learning. Start by setting up a profile that clearly shows what you offer and why it’s valuable. Share engaging content like tips, course previews, and success stories to attract attention. Use Instagram Stories and Reels to give a sneak peek into your course and keep your audience excited.

To boost sales, use Instagram’s shopping tools and link directly to your course page. Engage with your followers through live sessions and Q&A to answer their questions and build trust. By sharing helpful content and staying active, you can effectively promote and sell your courses on Instagram.

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9. Travel Influencer

If you’re a travel influencer, you can create a side business by offering your own curated travel packages or custom tours, leveraging your expertise and audience to provide unique experiences. Similarly, if you’re a food influencer, consider opening a cloud kitchen that features dishes you’ve showcased on your social media or launching a line of specialty food products inspired by your recipes. By aligning your business with your existing content, you can effectively tap into your follower base and build additional revenue streams.

10. Instagram Reels Play Bonuses

Instagram’s Reels Play Bonus program is a great opportunity for creators to earn money basis the views on their Reels. Creators need to regularly post engaging, trendy, or viral content and tap into Instagram’s incentive system. The more views and interactions these Reels get, the higher becomes the potential earnings. This feature, currently available to select creators, rewards consistency, creativity, and audience engagement, making it an attractive option for influencers who are adept at creating short, captivating video content.

11. Crowdfunding & Donations

Platforms like Patreon, Buy Me a Coffee, and Ko-fi have allowed creators to receive financial support from their followers in exchange for exclusive content or perks. Creators can add links to these platforms in your Instagram bio or promote them through Stories and posts, encouraging your followers to support you. Also, special offerings can be offered and these include behind-the-scenes content, private Q&A sessions, or early access to the latest projects. With these, there can be a more intimate connection with the audience and revenue can be generated. 

Suggested Read: How to Get Followers on Instagram for Free

12. Offer Paid Subscriptions

Instagram’s subscription model allows creators to offer exclusive content to their most loyal followers for a monthly fee. You can provide subscribers with unique perks such as private Stories, members-only live streams, personalized shoutouts, or early access to new posts and content. This feature provides a reliable income stream, especially for creators who have cultivated a highly engaged and dedicated following. Subscribers feel like part of an exclusive community, motivating them to support you in exchange for premium content.

13. Create and Sell Digital Products

If you are expert in a specific field—whether it’s fitness, photography, marketing, or design—you can create and sell digital products like e-books, online courses, templates, or guides. Instagram offers a great platform to promote these products to your followers. You can use posts, Stories, and direct links in your bio to showcase the value of your digital offerings. For example, fitness influencers often sell workout plans, while content creators can sell social media templates. This is a scalable and effective way to monetize your knowledge and skills without physical inventory.

14. Shoutout Pages

If you’ve built a strong niche audience, offering shoutouts is a great way to monetize your influence. This is great for smaller influencers, emerging brands, or local businesses often seek shoutouts to get noticed. You can charge these businesses or individuals a fee for promoting them on your Instagram account. For instance, a fitness influencer could give shoutouts to emerging fitness brands, gyms, or health products. The key here is that the page needs to have high engagement and a loyal audience within your niche, as this adds value to the brands you promote.

Further Read: Top 100 Mirror Selfie Captions for Instagram

3-Step Process for Beginners to Create Content for Monetization: 

Identify Your Niche and Audience: Choose a specific topic or area you’re passionate about and research your target audience. Understand their interests and needs to create content that resonates with them.

Create and Share Consistent Content: Produce high-quality content that adds value to your audience, whether through informative posts, engaging videos, or eye-catching images. Maintain a consistent posting schedule to keep your audience engaged.

Invest to Scale: Invest in a hiring a professional editor and quality camera mobile or devices like gimble to enhance content quality. Consider options blue ticket to build authenticity. Boost your posts and reels to increase visibility, as higher views can attract more followers.

Further Read: Top 100+ Smile Captions for Instagram in Sept 2024

FAQ’s about Earn Money by Instagram in India

Q) How to start earning money on Instagram in India?

A) You can start by building a strong follower base and creating engaging content. You can also explore revenue streams like sponsored posts, affiliate marketing, and selling your own products or services.

Q) What are sponsored posts on Instagram?

A) There are sponsored posts that involve partnering with brands to promote their products or services on your Instagram account. 

Q) How does affiliate marketing work on Instagram?

A) Affiliate marketing involves sharing unique affiliate links for products. You earn a commission on sales made through these links when your followers purchase the products.

Q) What steps to take to attract brand partnerships on Instagram?

A) Focus on growing your follower base, consistently posting valuable content, and engaging with your audience to attract brands that align with your niche.

Q) How to earn money by selling my own products on Instagram?

A) Yes, you can set up an Instagram business account to sell your products directly through the platform, leveraging your content and follower base to drive sales.

Also Check: Refer, Earn, and Shine: Become a WinZO Superstar Today